I collaborated on this visual asset that distills Forrester’s framework for building a modern, customer-obsessed growth engine. The infographic outlines a two-step approach: igniting growth through customer obsession and fueling it with steadfast organizational alignment. It emphasizes the importance of committing to a focused set of target customers, meeting their diverse needs, and aligning internal functions around customer value to drive consistent revenue, profit, and retention growth. My role involved translating complex strategic concepts into an engaging, digestible visual format that resonates with business leaders and stakeholders.
