As part of Forrester’s broader Strategy Toolkit campaign, this series of social graphics was designed to highlight the five core components of effective, future-ready planning. I developed the visual language and copy to align with Forrester’s brand while clearly communicating the value of downloadable resources. The goal was to create a cohesive, scroll-stopping series that performed across LinkedIn and other B2B channels, driving engagement and asset downloads.
The visuals and messaging resonated so strongly with our audience that we adapted the series into multiple aspect ratios and animated formats for use across additional platforms. This extended the campaign’s reach, improved engagement, and reinforced Forrester’s position as a trusted source for strategic guidance.
